ABC Washing Machine Company

ABC Washing Machine Company

ABC Washing Machine Company


Answer the following essay questions using a minimum of three sources for each response. Your paper should be at least
three pages in length and use APA style guidelines.

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You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech
Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front
load washers/dryers? Your response should include:

? economic, legal, and political concerns;

? product differentiation and alteration strategies;

? marketing mix strategies (price, promotion, and place);

? explain each of the staffing approaches; and

? discuss the advantages and disadvantages of each approach and provide examples of each one.



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