Choose a marketing article from a trade magazine, consumer publication, or online

Choose a marketing article from a trade magazine, consumer publication, or online

Choose a marketing article from a trade magazine, consumer publication, or online

Choose a marketing article from a trade magazine, consumer publication, or online that is relevant to content discussed thus far in class (Marketing Management 15E, Kotler Keller). Your reflection paper should briefly recap the article, set up the problem or issue, then provide your opinion on the article and the outcome. There is not a minimum page or word requirement but you should be able to articulate your position in 2-3 pages. If you are having problems finding articles try these sources:www.cmo.comwww.ama.orgwww.adage.com

 

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