POM Case Study

  1. Is there any difference in potential deception between Coca-Cola’s advertisers and POM Wonderful’s advertising?
  2. Why does the FTC want food and supplement makers’ claims about the health impact of their products to be substantiated with clinical trials?
  3. Do you feel that POM Wonderful—a product with known health attributes—should be subjected to the same scrutiny as drug companies if it wants to make health claims about its product?

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